Tag Archives: own business

The art of the Original

Well you may well have guessed, as we missed May’s blog (sorry) that we have been a bit busy here at Rockabye. For the past few months we have been right in the middle of rebranding and as you can see we have dropped the baby (not really that would be cruel, or damn right clumsy to say the least!) yep we’ve dropped baby and added the lovely new word ORIGINALS firmly in its place!

I have to say it’s a lot to live up to adding a word with such prowess as it has, but we have our reasons. The first being that a few years ago we had some copyright issues with our name. It was basically horrible, we couldn’t trade with our neighbours in the U.S. I lost a lot of sleep worrying and could see that this was going to get too expensive for a small independent designer like me.

I came to the decision that if I won or lost the copyright issue it was the clothes and the design that was what people were buying right? A rose by any other name would smell as sweet (and all that). Plus to add insult to injury, we noticed that in the last ten years (yes it really has been ten years since we started), there are about 20 zillion ROCKABYE-babies out there, some doing baby sitting services and some doing funnily enough exactly the same thing as us!

So we thought we’d stop this confusion once and for all, change our name and be done with it! Nothing else has changed, our quality and our sense of style and fun and funky baby clothes are still the same and we still believe that kids rock, ethical manufacturing rocks and value for money rules. So don’t worry kids or mums and dads, we’re the same just more well… Original.

The other thing about the change is we’re so old now that we are almost RETRO! We are THE ORIGINAL kids clothing brand that put music, babies and kids clothes together (and bundled them oh so nicely in a record sleeve). When we started back in 2005 and got our first ten samples together, there really was no one doing the rock n’ roll funky kids stuff that was a bit hard core. Nowadays there are hundreds!! Many of them doing it well, and some hitting the style chords in awesome measures and we salute you.

BUT…. we were there first, we were the original and we salute ourselves too. In that sense we had to move on out and move on up and making it Original just seemed the right thing to do.
So drum role please…. it is with great pleasure that we introduce ROCKABYE ORIGINALS to you. Our first mini movie campaign launches this month with a few fabulous little films that show just how awesome kids and babies are. We think every kid is an individual and we need to glory in our very things that make us different, BECAUSE that’s what makes us cool!


We want to champion all the great kids we know that really are ORIGINALS. You will meet 7 year old Miles first and then meet other Original kids’ through the campaigns, we hope you love our little original films as much as we do. In fact we are hoping the Original campaign will inspire you to send in phone video clips of your own ORIGINAL kids and we’ve launched a competition to win a limited edition outfit and also the winner will be the face (and body) of the next advert. So send in your vid clips to our Face Book pageface book

If you have a baby that can clap his hands like no one else, or a kid that is just super talented at drawing pigs, or spinning on their head, or has a super special skill that makes her a true individual. Keep an eye on our FB page for the details and enter the comp – we can’t wait to see your kids vids.

Our official launch is going to be at the UK kids trade fair INDX in Birmingham on the 3rd and 4th July 16. We will set up our photo booth to take pics of anyone who wants to shake their funky stuff. We Also will have a super surprise and a fabulous chance to win tickets to an Original Night out!! Watch the FB page for more information. If you have a store and would like an invite to view the three new collections and our classics range we have designed then get in touch and we will invite you along.

We will also have a local launch event in London and Berkhamsted but this won’t be until October. We want to invite as many ROCKABYE FANS as we can. We’ll have activities for the kids, music, and of course something bubbly for you, and I don’t mean a bubble machine (although to be honest we probably will have one of those as well). DM us though Facebook if you would like to come, bring your friends and join the party. We’ll send you an invite once we have confirmed dates.

And finally I wanted to pay my respects to another couple of true originals. I wanted to post this ages ago, I was just so busy reading everyone else’s thoughts that it was nice for some time to pass, so six months after Bowies death, and weeks after the untimely death of Prince (two of my all time musical heroes). I guess we’ve all had time to think about these men and the legacy of work they left behind. Not only was the ‘Ginger Genius’ and the ‘Purple Pop-tart’ true originals in every sense of the word, but they were focused completely on cutting their own groove, something that is always hard to do and something we should celebrate.

Doing their own thing, and making your own path is never the easiest of choices for the creative soul. It made me realise, that as far as creative role models are concerned we, as the quirky breed of people that make their living in the creative world have very few ambassadors for creativity that makes things wonderful.
The ability to be creative and original to put ourselves out there in our different personas and say “Hello, this is me and this is how I am, this is who I am”, is a great attribute not only to the brave individual but to us as a nation. It is a fabulous display of our cool acceptance of our quirky differences. Our creativity is what us Brits do well, it is part of our identity and we do it amazingly, and we export it even better. So go us!

I saw this amazing Bowie badge last summer in Toronto and my neat little sister bought it for me. Little did I know what a poignant symbol it would become. Since his death I have been wearing it with pride and it is amazing the number of people who comment on it. It got me thinking that as a nation we have days to remember, Rabbie Burns night, Remembrance Sunday, we all wear our poppies with pride and I think we should have a creative day and wear Bowie badges. To celebrate the artists that make our lives so colourful. I think we should have a national day of celebrating creativity. If Japan can take a day off work to view the blossom, surely we can take a day to make, absorb or support ART. So like Bowie we can all be heroes, even if it is just for one day. A good legacy to leave to our kids!

On that note, make today an original day, and be happy for being you. No one else sees the world like you do, and that’s important, so let’s embrace it.
Have a great month and see you next blog.
Emma x
[BOYSINDX INVITEback of tee rockabye Originals