Category Archives: AW13

AW13/ SS14 photo shoot

It seems an age ago since I last blogged, such is the life juggle of trying to run the business, keep a couple of spogs (relatively) happy, keep the house in an unruly mess and fit into my wonder woman underpants. I just wanted to fill you in with the last shoot for the AW13 and SS14 collection – most of the images are already up on line or have a look at our look book for the best images.

We worked with some new models they were great, they came along for some fun, fashion and attitude and Sophie Lake the photographer was wonderful. I think it might have been the hardest day she ever worked, as she never had a moment to breathe.
I was super impressed by her ability and never say die determination, even when two hours into the shoot we had a full on power cut. What with that, managing to shoot 60 lines in one day and even cope with a baby throwing-up on set, I am sure she will go far. We will certainly have her back. Thank you Sophie.

Bev Hancock our stylist to the stars was also superb and I really wouldn’t have kept sane if her thoughtful eye, sense of humour and sheer presence kept me going. Thanks Bev you are an amazing stylist and I can’t wait to work with you again . You are the only person I know who can manage to make a scouring pad into a moustache and you have pushed the boundary of cardboard props to it’s very limits.

Our hero models of the day were little Leo, Nancy and Claudia. (Leo is the face of the new look home page wearing the black lightning suit baby FEB2014). I have to admit he took a while to get on set, but then was impossible to get him off again. Sisters Cleo and Nancy were amazing too and just seemed to love “their work” so much we just ran with it – The SS14 collection with the triangle dresses and the yellow and grey stripey not quite dungarees were just fabulous shots, so much so we sold out of them pretty much after the pics were released. Thank you also to all the other models who made the day and our clothes look fabulous.

loveheart sleepsuit b w WEB

Dresses2-8LS WEB

puffball dresses WEB

lips tee rara chambrey WEB

hoodie-trousers rara b-w lips tee-rara WEB

not quite b w 02 WEB

not quite y-g triangle dress WEB

guitar tee b w WEB

guitar sleepsuit b w lightning 02 WEB

leopard frilly rara b w 03 WEB

fox tee grey trousers WEB

Diagonal Tee WEB

bow bodysuit p w 01 WEB

bow dresses 01 WEB

bow sleepsuit p w 01 WEB

bow sleepsuit b w 01 WEB

baggy sleepsuit g 01 WEB

baggy sleepsuit b 03 WEB

Rockabye Photo shoot

Having received our new collection last week. This week  I set myself  and our small, compact team the task of co-ordinating a full on  photo shoot to show off our lovely stuff. In reality I should have left more time but hey a week’s a week yeah?

So having just stepped out of a great meeting with an up and coming photographer Sophie Lake and super stylist Bev Hancock to plan our shoot next Wednesday.  It is going to be great and if you want your kids to  model for us all the better just send me a line. Anyway I am hoping it is going to be so much better than the last shoot we did – which had great results but was a bit of a learning curve to say the least. Anyway its a funny old story that I am feeling the urge to share with you now.

Autumn 2011 ……until this time when photographing Rockabye – I had kept the photoshoots very low key.  All the images  I had been doing myself quite happily for five years previously mainly at home or near home at home. With a few kids and their parents or photographing babies one at a time in a relatively  calm setting. The photos were good for an amateur like me but there were nothing special and so this year with a brand new collection I decided to go all out get a professional in build a studio and go for it.

I had in the past naturally used  to use my own kids Scarlet and Fred as they have been posing for the camera in my clothes since they popped out. It’s taken for granted that whenever I need  a model they must obligue. (they do get paid in biscuits). But for this shoot my kids and close circle wasn’t enough so I spread my line a bit wider and brought in as a many kids as I though fit the bill. Facebook is a brilliant tool for spreading the – I need a model – word.

The morning of the shoot was great with the photographer Will Amlot all set up. I had been making props of cardboard guitars and drums and things for weeks before hand so it was looking fab – we were feeling cool and calm and ready for anything. Apart  that was, from the onslaught  of 16  0-2 year olds all eager to go. After 20 mins they we were on set and Will was snapping away  but in reality it was all we could do to get the kids to look at us, never mind pose or be funny.  Twice in ten minutes Will had to run to the lights and tripod to stop them from falling  over as the little boy we were shooting just ran out into the set and headed straight for them.

Kids were crying noses were running – feeding routines and nap times went out the window and it spiraled into organised chaos with cameras. I was as always trying to be as pleasant and professional making sure we had the shots  in the right clothes and the parents were happy as well as the kids. Also trying to make sure my own kids were OK and were happy – we did have his childminder there too – phew what a god send. The noise was phenomenal. Some kids were great and danced on set and others cried and didn’t want to play – it was pure drama. Will did such a great job getting anything at all.

My favourite shots of the day were (of course) of my son Fred and his best mate Miles. Fred was dressed in the white Elvis suit and Miles in the black Elvis and they had great fun on the drums and with the cardboard microphones – the shots are a treat.  In the middle of it all though Fred came up to me and said “Mam, my bottom hurts.” so I left Will to it for a moment and took him to the toilet to investigate.  You can imagine my horror when in the middle of it all I was looking at my two year olds bottom as he bent over, only to see a tiny weeny white thread worm wiggle out of it. ARGGGGHHHH. I had to pull it out , flush it, scrub my hands and then head back into the shoot and continue like nothing had happened. Now when ever I see the Elvis shots that is what comes to mind.

Never will I ever underestimate the power of Children, particularly when you want them to do something specific they will find a way to constantly surprise you.

Rockabye-Baby are looking for Models for the next shoot. Kids ages 9 months to 7 years. It will be held on Wednesday 20th November in Berkhamsted, Hertforshire from 9.30 am – 5.30 pm so please contact us if you would like your child to join in.  You can however, leave the worms at home!

BabyOnTour_Romp_Wht_LS_1 Elvis_Suit_x2_Blk&Wht_LS_7 Elvis_Suit_x2_Blk&Wht_LS_2 Braces_T_Red_LS_1 braces grey:white tee ls




The AW13 Collection Finally Arrives

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Hurray the New Stuff from our Winter collection has finally arrived.

We were so excited when the 31 boxes arrived this morning that it was all hands on deck to check them in and then pack them out again. So if you are waiting for an order from us it you will have it soon . With over 2500 pieces though it was a bit tricky as I kept coming in to the room and saying “Melda have you seen the puff dresses in black and white?  ” and she’d reply  “Yes , there are in a box somewhere ” really Melda !! no shit! We eventually did find them all.

The new lines follow the stripy look of previous lines but with added loveliness. With the “Tiger in a top hat”  and “Giraffe with a mohican”, “Foxy Fox” and “Leopard” you are in for a treat. They really are fab.  The “lightning suit” is back and”Elvis “has arrived in black too . Plus there is a new line in last seasons best seller the bow – as we have it in a dress and a sleep suit too. Lots of little bows to wrap up your bundles of love. Bye for now