Monthly Archives: February 2014

Goodbye Melda

This week our lovely Melda is leaving us for brighter shores and windolene?,  ( now I am showing my age). After nearly one and a half years with us, she has bagged herself a super duper job as a window dresser for Debenhams.

With her glamous style and fashionista frolics I am sure if she stands still long enough people will think she is a model too. Good Luck Melda and Thank you – Life in Rockabye- won’t be the same with out your tea! (and sorry for posting these pics – I am sure you will hate me for this). Good Luck and keep on Rockin’

River Island

I have just got back from a very interesting meeting at River Island, after stopping by the stand at Bubble in Jan we were invited in to see one of the buyers. As you may well know R.I. launched their kids wear three years ago and are now expanding the range into babies too. I have to say that we think the kids range is fan bleed n’ tastic.  We are flattered that they like our collection enough to have it potentially sit along their range on the online store. We will find out next week if we are in so I will let you know.

Who’s your Daddy? photo shoot

Today myself, Scarlet and Fred, my nine and four year old, headed into Curtain Road studios in Shoreditch to a photoshoot with Ross Bolger and stylist Emma Thatcher.  We met at Bubble three weeks ago where they offered to shoot the new Tees for us. How nice!! www.rossbolger.com, www.emmarosethatcher.com

We had so much stuff to carry, why I thought it would be easier on the train was beyond me. Armed with two kids, a blue Ikea bag filled with cardboard props, rucksacks and colouring books, food and God knows what, I dragged the kids through London for some photo fun.

We spend 5 hours with the nicest people and kids you would want to spend the day with. Which is tough to say as two of the spogs were mine – but they were all well behaved considering that hanging around for hours is not that glamous, and kids do tend to get bored. Emma made our tee shirts – look brilliant with her styling and Emma’s sister, Jess was lovely, her hair and makeup (although with kids there never is much make up) transformed the kids into mini superstars.

Ross the big, but not so hairy Scouser photographer got the kids to do what ever we wanted. Funny that!!! But he created some lovely shots and we haven’t stopped smiling since

I have to say it was the most enjoyable shoot I have ever been on. Click to see them now.

http://www.rockabye-baby.com/lookbook.php?lcat_id=6

And just in case you are interested in who my kids are Scarlet is the tall girl in the red Elvis tee , and the girl with the lollypop looking about 15 and Fred is the smile behind the record sleeve and the little dude in green with the funny face.

The tees are based on the hair do’s of famous rock gods – they are very simple and bold and the idea is that you pick the tee who you wish was your rock Daddy? Imagine having Elvis as your Dad?

The only sad thing about them is that they are not available yet , you will have to wait until May but Trade customers you can get your orders in now. I have a few requests for adult tee shirts too so if I have enough response below I will potentially do a Daddy and a kid version too – let me know.

The last two weeks have been a whirlwind of clothes hangers and customers, as we did back to back trade shows of Bubble www.bubblelondon.com and London Egde www.londonedge.co.uk. Both were great for us and it was very interesting as things really seemed to be picking up.

It was lovely to see everyone and the response we had was brilliant. Our new mid season Range the Who’s your Daddy ? graphic tee’s with printed hair do’s of famous rock stars went down a storm. We met two exceptionally lovely people Ross Bolger www.rossbolger.com and Stylist Emma Thatcher www.emmarosethatcher.com who like the tees so much they offered to shoot them for us for free. YES PLEASE!!!

We also sold to new customers in Israel, Spain, Norway, Italy and France – Oh La La. In the UK we spoke to our friends at little GEMS boutique in Victoria Park in London. www.littlegemsboutique.com They have a great feature wall where designers can show their work and we have reserved a spot on the wall for April – so watch this space, then head down there as we are going to sell our one off pieces and end of line stock.

At Bubble I also attended a seminar on growing your business by Warren Hunt which I have to say was the most informed, articulate and inspiring talk for small I have been to in the last five years – for people thinking up setting up their own business it is well worth checking out www.warrenknight.co.uk

I also chatted with a few people about collaborating with them and creating a new range for their brands – some thing I have wanted to do for ages so super excited.