Rockabye Originals are coming to Manchester

Yippee! We are heading up North on the 10th -12th March for the fun and frollicks at the Baby and Toddle show. Held at the fantastic EVENT CITY. It’s amazing the things that I will do to get away from my kids for the weekend. Not only are they the one of the best baby events over 150 top brands and unique products but have expert advice and free seminars to new and expectant parents in the North West everything they need to give their baby the best start.And… exhibitors are invited for a free glass of bubbly on Saturday night! (silver linings after being on your feet all day).

No only Joking, you know that! But we are coming up to trade for three days with some amazing offers to introduce some new customers to the design and quality of our lovely baby clothes. Manchester seems to be an obvious choice for us what with our love of music and the music Royalty that has come out of this Northern Powerhouse city.

We are hoping that they will love our stuff anyway.
We do have some great special offers and a great photo booth competition that we will run on instagram in a quest to get the best baby/kids/family shots posted. Lots to get involved with and hopefully have a bit of fun with too.

We also have 20 pairs of entrance tickets to the show to give away. So email me at if you would like to come along for free.
Hope to see you there.

Screen Shot 2017-02-28 at 16.05.26Screen Shot 2017-02-28 at 16.05.37Screen Shot 2017-02-28 at 16.05.48BABY AND TODDLER SHOW LOGO

Jump around

I have been in business now for over ten years running it around my kids –which has been tricky at times to say the least. I am the first to admit that it’s not the easiest of roles, and I do work all hours and have to dispense medicine with one hand and take a business call with the other. But it is satisfying. I’ve had babies throwing up on sets, models that won’t smile and spend days making cardboard props but that all just turns into a normal life really. What I love is a Friday evening boogie in the kitchen with my kids, a glass of wine and BBC 6 music turned up loud.

There is nothing like dancing to relieve stress, oh and burn off some calories of the packet of biscuits that is now empty by my desk that I have no recollection of eating! Plus there is just something enchantingly entertaining about watching your kids get down to the beat. Whatever age you are, dancing just makes you feel good.

It was this love that I have for music that inspired me to set up my own baby clothing business back in 2006, Hating the pink and blue explosion on the high street, the clothes available didn’t reflect me at all. I wanted to make Original baby clothes for my baby girl that were a little less ordinary and set out to do just that. Music and Scarlet (who was 6 months at the time) were my muse, (she is the little baby face on every garment) so I created a range of clothes for my little rock star and packed them in record sleeves to make them a super cool gift.

We were one of the first alternative kids clothes to market and I feel really proud to have been so brave and created something different. The rest is history – or should I say hard work and bloody mindedness.

I ‘ve been around a bit over the last ten years, selling everywhere from East End Markets to Harrods and House of Fraser, I take my wares and brighten days with clothes that make you smile. I have done Christmas markets and music festivals and even the odd school fayre!

When I came across ‘Big Fish Little Fish’ a couple of years ago, I felt this could be a great collaboration. They created the original family rave experience for parents and their little ones. You turn up at a REAL club venue with super hot DJ’s from the 90’s (many who have kids of their own) and they recreate the club scene – all be it a kid friendly version, in the middle of a Sunday afternoon.

I went to a great gig in the Vaults at Waterloo in London with my kids and loved it so much I asked if I could get involved, so now whenever I can I do just that.
This weekend Alex Paterson of the legendary Orb is playing the Scala in London’s Kings Cross which should be an iconic event. I’ll rock up, as usual, with my kids, husband, camera and clothing rail and join the party.

We sell our clothes to the parents and offer a free family photo service, that we mail to them as a momento of the event. I have a suitcase of crazy dressing-up hats and wigs to use as props, it’s completely bonkers but fun. The kids have a fairy cake, a smoothie and a boogie and we all go home 2 hours later completely knackered and happy.

There is always a bar (keeps Daddy happy), a cake stall, a craft area, glow sticks and a chill out zone for the tiny ones. Personally I like getting into the heart of the action with the bubble machines, a deep bass, and disco lights and let the music take me back to an age before kids, even before a little hand drags you away to take them for a wee! Anyway if this sounds like your thing, then put your hands in the air like you just don’t care, and jump around. I’ll see you there with my clothing rail and a shandy.

Bye for now Emma









All the fun. Of the Fair

So balancing kids and running a business is a brave move for any working parent. I am sure that there are more woman diving into this venture than men, and that is why I am under no illusion that we must all be mental! Or up for a challenge at the very least.

I am sure that your life is exactly the same, but the down time that I inevitably try to plan for the family always seem to get seductively swallowed up by some time worm. Before we know it our quiet weekend of doing nothing ( yes I do put doing nothing in the diary at least every six weeks) end up being busier than ever.

A few weekends ago was prime example, It was the BURYfields festival in Chesham, Bucks on the Saturday, a family day out and then the amazing Big Fish Little Fish on the Sunday where we set up our photo booth stand and sell a few of our clothes at the same time. Of course we had to fit in the usual stuff that weekends bring. Like swimming clubs and sleepovers, homework and birthday parties, you know the normal weekend activities and chores that are far to boring to even write about.

Anyway, so I had collected my son Fred from school on Friday and out he comes, grin the size of his head, with the school teddy bear or in our case the school teddy badger in his hand, utterly delighted that it was his time to bring home Barry. I know you are going to accuse me of being an utter kill joy, but if you have ever had to bring one of these stuffed animals into your life for the weekend, you will soon realise that is actually just a whole load more work for Mum to do. Basically what you do is to keep a diary of all the things that Barry did over the weekend with your family and take photos. Then the child has to write down the events as a daily diary in Barry’s book. I do believe that it’s a secret conspiracy for the school to spy into your home and see what type of parents you are! Although I have to admit that it is quite interesting to see what every one else’s kids are up to! I always feel like I need to be naughty and make up a load of stuff up like “Saturday and we went to visit all the pubs in Soho and Mammy got really drunk. Here is a picture of her throwing up on the train, and on Sunday we went out for a day trip. Here is Barry visiting Daddy in prison.”

Anyway I think it that all I really have to do is take a few pics – ok so that’s ok no problem, but it’s just printing them out and then getting your child to write about it. It really feels like an extra load of homework that you have to bribe your kids to do on top of the main homework that has been set. Anyway, it just leads to more moaning in my house and as you have to do the stuff first before you can write about it and by then everyone is knackered. The writing it down in the usually a Sunday night scramble that I could really do without. See, I told you I was a kill joy.

In all honesty it wasn’t that bad in the end, we took Barry and the kids to BURYfields, which was super compact festival packed into a small space but had such a great festival vibe it was cool. We saw some cool bands that I had never heard of, the FOXTALES, electric guitars and pysch-folk, THE LOTTERY WINNERS who that had me in stitches as did TWO WAYS HOME and SKINNY LISTER who blew me away with their energy and shanty band antics on stage – well worth a google. They even handed out a flagon of grog into the audience to pass round – which was as original as they come.

Barry got his own wrist band which was a bit of a result (and very sweet of the staff to humour us) and I remembered to take a few pictures and be careful we didn’t loose him, Barry that is not Fred. So job done. Saturday done! (BIG TICK)

We did actually forget to take Barry on the Sunday though when we packed the car to the brim with kids and clothes and cameras and took off for what turned out to be a two hour drive to Balham. Not leaving enough time to negotiate the London traffic was not a smart idea and thinking that we could squeeze in swimming before hand too was an Emma ( I can do it all ) special, I’ll never learn. We turned up at the Big Fish Little Fish event with 20 minutes to set up and so started the whole affair in a it of a panic. Believe me Barry was the furthest thing from my mind.

We needn’t to have worried though as the two and a half our kids rave went like a dream. Simon was mobbed with the Outer space photography booth that we designed for Big Fish, my kids handed out glow sticks and donned tattoos to every limb that passed their way and everyone had a great time. We wrote in the diary that Barry spent all day in bed recovering because he was tired out from partying hard with the bands the night before! Rock’n Roll !

And so we leaf from one type of fair to another as the first weekend of July we set up our trade fair stand in Solihull. It was the first time that we had done the INDX fair so we decided to launch our new Originals name with a bang and brought along an Elvis impersonator.

As you may well know one of our best selling baby garments is the little Elvis suits and so it we wanted to advertise it ROCKABYE style. So Elvis rocked up and rocked out a couple of songs and although we had to keep it short as it was trade fair and people were there to work (It was Elvis’s shortest ever gig) We had loads of people happy to be entertained for ten minutes while Elvis roared our a few favourites and brought a twinkle to the day.

Naturally I got in on the act and struck a pose or two with the King. It was funny way to launch our new collection of the Black and Gold BLING range, and the new SS17 which will be revealed next year. So if you have a shop to website and would like to know more about the new collections feel free to drop us alone and we can fill you in. I will share the pictures with this post but it really got us some attention. We also had a lovely little competition to win tickets to see BEN PORTSMOUTH the UK’s best ELvis Impersonator. He is playing at the Barclay card arena on the 3rd September and it is sure to be amazing, one of our lucky customers will be winning two tickets soon.

We also met the Hayley and Callum ay INDX who introduced us to the coolest ruck sacks that I have seen in ages, made by the German company their reps in the UK are WilliamTurner . We were lucky enough to product test and Fred my seven year old thinks his red dragon bag is awesome. Not only is it super ergonomically designed, it has all the German engineering of a mountaineers back pack. It had hidden pockets and the animal’s little arms can velcro into several places to make a peeka boo too– a brilliant piece of playfulness in design that gets the big thumbs up from us both.

So finally I have to try and sell you some of our fab clothes – as much as I love to write, I would swear a lot more if this wasn’t my kids brand blog! So I will remind that our Cool kids clothes sale is now on.
I’m not sure if you have seen it yet but our very first advert was sent out last month which we are really pleased with. It’s an in house production, ( which means it was shot and edited on my phone!) and happened completely by chance when we’re on a beach in Dorset last Summer.

We were camping and as usual it rained most of the time! But we did get one day on the beach where the kids went wild. There is something about sand and kids that is always fascinating to observe. It’s the land equivalent of being in the swimming pool – kids just seem to love it.
At some point in the day after swimming in the bloody freezing waters of the English Channel, eating a sandy sandwich – the true meaning of the snack is realised, we decide to bury Scarlet in the sand (as you do). Then using the huge bucket that we always take to build humungous sand castles we suddenly had an idea to make a video.

It took ten minutes and Fred’s laugh just cracks me up all the time. If you get to see the outtakes they are hilarious. I didn’t realize that we were actually on a nudist beach and if you look closely … well. Let’s just say thank goodness that we had a big bucket to hide things that might not be deemed suitable for a kids and baby company!

Well that’s it from me for now all I can say is have a good summer with your kids, remember to take time in your diary to do nothing, it really is the best way to spend a weekend. Maybe even better than hanging out with the guy in the big white suit, well just about.

Have a great August xx love and antics

The art of the Original

Well you may well have guessed, as we missed May’s blog (sorry) that we have been a bit busy here at Rockabye. For the past few months we have been right in the middle of rebranding and as you can see we have dropped the baby (not really that would be cruel, or damn right clumsy to say the least!) yep we’ve dropped baby and added the lovely new word ORIGINALS firmly in its place!

I have to say it’s a lot to live up to adding a word with such prowess as it has, but we have our reasons. The first being that a few years ago we had some copyright issues with our name. It was basically horrible, we couldn’t trade with our neighbours in the U.S. I lost a lot of sleep worrying and could see that this was going to get too expensive for a small independent designer like me.

I came to the decision that if I won or lost the copyright issue it was the clothes and the design that was what people were buying right? A rose by any other name would smell as sweet (and all that). Plus to add insult to injury, we noticed that in the last ten years (yes it really has been ten years since we started), there are about 20 zillion ROCKABYE-babies out there, some doing baby sitting services and some doing funnily enough exactly the same thing as us!

So we thought we’d stop this confusion once and for all, change our name and be done with it! Nothing else has changed, our quality and our sense of style and fun and funky baby clothes are still the same and we still believe that kids rock, ethical manufacturing rocks and value for money rules. So don’t worry kids or mums and dads, we’re the same just more well… Original.

The other thing about the change is we’re so old now that we are almost RETRO! We are THE ORIGINAL kids clothing brand that put music, babies and kids clothes together (and bundled them oh so nicely in a record sleeve). When we started back in 2005 and got our first ten samples together, there really was no one doing the rock n’ roll funky kids stuff that was a bit hard core. Nowadays there are hundreds!! Many of them doing it well, and some hitting the style chords in awesome measures and we salute you.

BUT…. we were there first, we were the original and we salute ourselves too. In that sense we had to move on out and move on up and making it Original just seemed the right thing to do.
So drum role please…. it is with great pleasure that we introduce ROCKABYE ORIGINALS to you. Our first mini movie campaign launches this month with a few fabulous little films that show just how awesome kids and babies are. We think every kid is an individual and we need to glory in our very things that make us different, BECAUSE that’s what makes us cool!


We want to champion all the great kids we know that really are ORIGINALS. You will meet 7 year old Miles first and then meet other Original kids’ through the campaigns, we hope you love our little original films as much as we do. In fact we are hoping the Original campaign will inspire you to send in phone video clips of your own ORIGINAL kids and we’ve launched a competition to win a limited edition outfit and also the winner will be the face (and body) of the next advert. So send in your vid clips to our Face Book pageface book

If you have a baby that can clap his hands like no one else, or a kid that is just super talented at drawing pigs, or spinning on their head, or has a super special skill that makes her a true individual. Keep an eye on our FB page for the details and enter the comp – we can’t wait to see your kids vids.

Our official launch is going to be at the UK kids trade fair INDX in Birmingham on the 3rd and 4th July 16. We will set up our photo booth to take pics of anyone who wants to shake their funky stuff. We Also will have a super surprise and a fabulous chance to win tickets to an Original Night out!! Watch the FB page for more information. If you have a store and would like an invite to view the three new collections and our classics range we have designed then get in touch and we will invite you along.

We will also have a local launch event in London and Berkhamsted but this won’t be until October. We want to invite as many ROCKABYE FANS as we can. We’ll have activities for the kids, music, and of course something bubbly for you, and I don’t mean a bubble machine (although to be honest we probably will have one of those as well). DM us though Facebook if you would like to come, bring your friends and join the party. We’ll send you an invite once we have confirmed dates.

And finally I wanted to pay my respects to another couple of true originals. I wanted to post this ages ago, I was just so busy reading everyone else’s thoughts that it was nice for some time to pass, so six months after Bowies death, and weeks after the untimely death of Prince (two of my all time musical heroes). I guess we’ve all had time to think about these men and the legacy of work they left behind. Not only was the ‘Ginger Genius’ and the ‘Purple Pop-tart’ true originals in every sense of the word, but they were focused completely on cutting their own groove, something that is always hard to do and something we should celebrate.

Doing their own thing, and making your own path is never the easiest of choices for the creative soul. It made me realise, that as far as creative role models are concerned we, as the quirky breed of people that make their living in the creative world have very few ambassadors for creativity that makes things wonderful.
The ability to be creative and original to put ourselves out there in our different personas and say “Hello, this is me and this is how I am, this is who I am”, is a great attribute not only to the brave individual but to us as a nation. It is a fabulous display of our cool acceptance of our quirky differences. Our creativity is what us Brits do well, it is part of our identity and we do it amazingly, and we export it even better. So go us!

I saw this amazing Bowie badge last summer in Toronto and my neat little sister bought it for me. Little did I know what a poignant symbol it would become. Since his death I have been wearing it with pride and it is amazing the number of people who comment on it. It got me thinking that as a nation we have days to remember, Rabbie Burns night, Remembrance Sunday, we all wear our poppies with pride and I think we should have a creative day and wear Bowie badges. To celebrate the artists that make our lives so colourful. I think we should have a national day of celebrating creativity. If Japan can take a day off work to view the blossom, surely we can take a day to make, absorb or support ART. So like Bowie we can all be heroes, even if it is just for one day. A good legacy to leave to our kids!

On that note, make today an original day, and be happy for being you. No one else sees the world like you do, and that’s important, so let’s embrace it.
Have a great month and see you next blog.
Emma x
[BOYSINDX INVITEback of tee rockabye Originals

Dancing in the sunlight

Easter is over, it just seemed to come and go in the blink of an eye and a belly full of the brown stuff. Ah well, I’m just wiggling constantly now trying to burn off all the calories that are sitting around my bottom from the half eaten Easter eggs scattered around my house.
Kids are on mid term break, I have been working hard to keep them entertained, run the business and keep everything flowing. So far so good, so the recycling bin tells me -clink clink.
We are on the road visiting family up North and have a week at Centre Parcs, I think we are the only family in Britain never to experienced CP so in for a penny, (or rather a pound- its not cheap).
Anyway I’m keeping the blog super short as we all need holidays.
This week I’ve I been be getting prepared for our first event of the year. A rave !!!! (a super, kids disco rave). We are bloody honoured to be part of the Camp Bestival warm up gigs hosted by our friends at Big Fish Little Fish Events.
BFLF Events have invited us along to play. They are a family fun events company for the post–rave generation of parents. It’s great fun, so if you haven’t been before with your sproglets, you should try it .
The raves take place in real clubs and venues and is basically like a club but not so dark ad scary. There are play areas with tents and tunnels and a baby chill out area. A Licensed bar, free transfer tattoos, cake stalls and face painting, and that’s just for the adults ……only joking.
Music wise it will be Iain Baker and Dylan Beale plus Camp Bestival DJs leading the sets on the multi-sensory dance floor, complete with glitter cannons, bubbles and of course the giant parachute dance – what more are you looking for in an afternoon. Grab your self a beer and show baby how to boogey.

We are part of the Hackney event on the 17th but there are lots of other dates coming up too. Have a look at their site for more.
So the theme for the Rave – ( it is making me giggle now saying ‘rave‘ – yes glow sticks will be handed out, and nope I am not joking) the theme being “outer space” I have been working on a space backdrop for our photo booth installation. I’ve shared the designs with you below – I think they are great. The design basically being the idea of being a rock star as in stars and constellations. I’ve created icons of rock and pop and put them into the nights sky. Simples
Were going to bring a box of dressing up stuff and get parents and kids to pose for us in front of the sky and then send the kids free pictures. We might even have a prize for the craziest pose.
We also have a tiny stall too selling our wares so if you are looking for some cool summer stuff , or if baby poops himself again and you are all out of clean clothes we are the fifth emergency service.

Check out their site for other dates as we will be launching a competition next week to win tickets to the events in your area.
So what else is going on in Rockabye Land I hear you say?
Our Mellow Yellow collection is ON SALE right now. There are mid season sales on everywhere you go so we thought we would join in for a couple of weeks too. This range is made from a medium weight jersey fabric and it is just perfect for layering up when you are never quite sure what the weather will do. With our striped greys offset with the bright bursts of yellow and pink, perfect for our rave / disco event.
Feel free to SHOP NOW
If you spend £40 online during the sale you will get a free guitar toy/cushion (worth £16). Who doesn’t love a freebee?
Hope to see you on the 17th or feel free to drop us a line and share your thoughts.
bye for now Emma xx

Screen Shot 2016-04-08 at 18.53.16

Screen Shot 2016-04-08 at 18.53.07

Screen Shot 2016-04-08 at 18.52.51

Screen Shot 2016-04-08 at 18.52.42

Easter Rocks

A month has flown past and here I am blogging again and Easter is just around the corner. If you are looking for an alternative to a chocolate egg for an Easter gift we have some great suggestions. All Rockabye Originals of course! Why not try a guitar cushion – great for a rock and roll pillow fight!

It’s that funny time of year when the days become longer and the spring flowers seem to pop their heads up and say “Hello”, (although I had some daffodils in my garden that said hello in December and are dead now, but hey we can’t have everything can we?). Anyway this is the optimists favourite time of year when we can say goodbye to the cold dark winter and say hello to brighter days and thoughts of summer.

Our Mellow Yellow collection is perfect for this season made from a medium weight jersey fabric it is just perfect for layering up when you are never quite sure what the weather will do. With our stripey greys offset with the bright bursts of yellow and pink,it is a perfect spring collection. Have a look at our site and use the 30% off voucher if you fancy an Easter purchase. Use SPREADTHELOVE at the check out page and happy shopping. Valid on all sales until the 24th March. SHOP NOWSHOP NOW

We also have an offer that if you spend £40 online from now until after the Easter holidays you will get a free guitar toy/cushion (worth £16). Who doesn’t love a freebee?

So the clocks SPRING FORWARD (fall back) on the 26th and we have that extra hour of day light, and with two weeks off school trying to entertain the kids, run a business and just trying to keep on top of all the general crap that mums deal with, I have put together The Rockabye Original top 10 Easter kids activities just for you.

Before I do I just want to tell you about me being out and about in the community last week. In our quest to spread the love, I spend an afternoon with a group of the year ten textile students at the lovely #ashlynsschool in Berkhamsted Hertfordshire. The tutor Miss Kerr has set a great brief for the students to create a couple of outfits for Rockabye Originals.I went in to speak to them, get their brains in motion and review their designs so far.
It was a pleasure to share my experience and time and to see the students moving out of their comfort zone and into areas new. I’m really looking forward to seeing how they develop and what they come up with.

The project will be completed after Easter and I will keep you updated with this talented lot of young designers. You never know they might even let me share the designs with you too. If they are really good I might even make them as a charity collection. Watch this space.

So now back to keeping those kids busy, and if they are anything like my kids trying to keep their little heads from looking at a screen is a challenge in itself.
I tried and tested most of these with my kid’s last weekend – when like a mentalist that I am, had 10 seven year old boys and 2 girls in my house for Fred’s birthday party. It was two hours of madness and an hour of tidying up. PS never vacuum in the dark you will only have to do it again the next day.

Original top10 Easter kids activities

1) Make sock bean bags from old socks.
This is no doubt a double whammy activity on all accounts and is made bloody brilliant by the fact that you can use up all those odd socks and gloves that have been lying around form months.
Basically you take an old sock, or glove, and half fill it will either yellow split peas or lentils and some lavender if you have some in the garden (or left over from the summer). Tie a know in the end and stick some googlie eyes on that I bought at the art shop and what do ya know you have your very own sock worm or glove spider – basically a pet that needs no feeding or cleaning ( but might need new eyes once in a while after you see the next activity).

I have to say that I did envisage that the kids wouldn’t get into this, I mean how can anold sock and some split peas live up to the high intestity and superior graphics that modern video games have? I was wrong, the kids loved it. They named them and we even had tears when one got lost behind the sofa, we found it though, all was well.

The best thing about these pets, apart from that you canput themin themicrowave for 1minute and use it as muscle comforter if you have pulled a muscle in your neck, no thebest thing is that they can be thrown around and really hard to be destroyed.

Which leads me nicely into the second activity
2) Make boxes into targets
It doesn’t get any easier than getting a few boxes cutting a hole in the front and then making a number on the front to show how many points that hole is worth. I did this with three boxes, a small triangle worth 50 points, an oval worth 20 points and quite a big circle worth 10. We then took turns to see who could get the highest number in 5 goes.
The winners took a step backward until there were five kids left then it was miss it and you are out until a winner was found.
It really is very addictive and we played this inside although this would be perfect in the garden or park.

3) Easter egg hunt with chocolate coins
I was in a department store the other day and noticed that they were selling all their chocolate coins off so I took two bags of silver coins and two bags of gold ones and I think it cost me £2 for them all.
I later hid them all in the party and split the kids up into team silver and team gold and made the hunt into a competition as to who could collect the most of their colour. Set a time limit of say 5 minutes- and see what happens. You can see if they stick to their own colour or get into a game of sabotage!

4) Make rock legend egg heads
If you’re a bit like me and are constantly dismayed by your kids taste in music then its time to educate your kids as to who the legends are. What better way to do it than with an egg head/cress head. So crack your egg and use middle as you like to, either in cakes or lunch then rise out the egg being carful not to smash its face in ( no not saying anything). Then google your favourite pop/ rock stars mug shot for reference and create their faces on the egg.

I used sharpies (that come in hundreds of colours and thickness- yes I do get very excited about things like that) Then listen to your favourite track whist you get creative with your pens. Pop in a bit of tissue or cotton wool water into the shell so it is damp but not flooded and sew some seeds. I’ve used mustard and cress as it’s fast growing and you can see results in days, but you could also try beans or salad leaves. Maybe get creative and thing which plant best represents your heroes hair do – wheat grass for Sid vicious? oh the irony of wheat grass and Sid Vicious in the same sentence.

This was great fun by the way – make sure you make one for yourself too.
Send us your finished rock legend egg heads into our Face book page

5) Planting tulips and daffs in funky shapes
Ok so its not really the time of year to plant bulbs as it will be a year before you get any results but I had the idea of planting bulbs in the letters of your kids names. It’s really easy to do as you just have to make a small hole in the lawn pop in a bulb every 5-8 cm away from the last bulb until you have the spelled out the name.

The grass will really soon grow over and you will for get all about it until next year when they will pop up and remind you. If you don’t have much of a garden then try planting them in pots and maybe just mapping out an initial or two.

6) Make the Easter bunny out of Lego
Nothing like a great big Lego session to get the creative juices going, so clear a space on the living room floor and build. We did this last holiday and built a city, then pretended the dog was Dogzilla and watched as he trashed it! Great fun.

7) make your living room into a disco
Discus who will be the DJ and what type of music it will be – buy a set of £10 plug in disco lights from the internet and think of a theme. Make tickets and sell them (or give them) to your friends, sort out the refreshments and turn up the music and boogie.

8) Jam Jar tea lights
Take old jam jars and what ever old bits of paint you can find lying in the shed and paint the inside of the clean jar. Let it dry and then paint faces on the outside with those Fab Sharpie pens. You can be all traditional and paint chick and bunny rabbit faces or continue the rock legends theme like with number 4)

9) Make chocolate egg papier mache balloons.
Ok so this is a bit of a faff about, but the results are great. Take a balloon and pop chocolate eggs into the hole so they fill the belly of the balloon. Blow it up to what ever size you want. Keeping it small is cool as it takes less time. Then dip bits of string into PVA glue and wrap them around the balloon so they make the shape but have a few gaps so you can still see the balloon in places. Leave to dry sitting upright on a cup or cereal bowl. When completely dry pop the balloon and you have a wire shell of an egg with eggs inside – very cool.

10 have a pillow fight
Great for getting all that unwanted aggression out of your boys and as long as you put a five or ten minute timer on so it doesn’t get out of control and end in tears. Then it is a great release of energy and fun besides. You could try it with the guitar cushion toy too, but its not mandatory! but just incase you do click here

Send us your pics of your kids eggheads designs and we’ll share the best on FB and send Easter prizes too.

Oh and one last thing if you are following us at RockabyeLondon please can you switch to RockabyeOriginals as we are going to delete the LONDON one soon. And if you are not yet following us on Instagram please do so now!

That’s it from me for now, and catch up with you next month.
Happy Easter
Love Emma and the Rockabye Originals team. x

Screen Shot 2016-03-15 at 14.23.52

Easter rockspink top






Screen Shot 2016-03-16 at 12.03.51




box 50 points

egg black and white

Screen Shot 2016-03-15 at 16.00.05

Oh for the LOVE of Kids

So being the month of Lurve I really want to think about this strange concept. We all know in our hearts (ha ha) that St Valentine’s day is a marketing opportunity intended like many things for us to part with our hard earned cash and feel good. And I’m cool with that. Its fine, feel free to give me chocolate hearts wrapped in red foil and take me out for dinner, only not on Valentines day please, not with all the other couples either eating each others faces instead of their starter, or staring at each other trying to find something to talk about. (or am I just being synical?).

No matter how much we love or lust our partners, there really is nothing that compares to the love you have for your kids. I remember the breaking dam of new emotions that flooded into my very soul when my first child was born. I am sure the mums amongst us will share this with me, but there was nothing quite like it. I loved my partner yeah, but God this was something else, I loved my baby so much more.

And then when baby number two came nearly five years later, I was actually worried that I couldn’t love this child as much as the first, and what if I didn’t? But you do, you just do. You find your life filled with more smiles and tears , but more love too, it just grows. Anyway this wasn’t a trip down memory lane and I don’t really do all that mushy mummy stuff, it’s just not my style. Kids are fab, you love them, but at times you hate them too. Right?

The best thing about kids is that they constantly crack me up with the things they say and do. When you ask them about Love though it’s a very serious issue. My six year old has had about four relationships this year. Planned to get married to two girls from his class but currently has a girlfriend called Summer who is The One. I have already planned their marriage on a mountain with a bouncy castle. They liked that idea.

The thing is though, although I do jest at their mini class room love in, in Fred’s little head it is deadly serious. It reminds me of that advert for McCain Oven Chips from the 90’s that you might remember. Daddy or chips. It still makes me smile I think it’s the sincerity of the kids that they really had to think about who they loved the most. You have to love kids for that.
It was this thought that made me have the idea of asking our followers kids what three things do they love the most.
So this month we are holding a competition called ‘LOVE originals’. Ask your kids “ what three things do they love the most? ”. The more ORIGINAL the better.
So get your phone
Film your kids
Post it on our Face Book page

Keep an eye out each day for that days favourite and the winner will be chosen on the 29th where you will win an outfit of your choice. We might even throw in a chocolate heart too.
If your kids are shy just ask them to write it down or make a poem.

So back to love and kids. In our house we used to say love you Scarlet, “Goodnight Scarlet, love you forever”, and she would sweetly reply “love you forever”. Then when Fred was old enough to understand we’d say “Goodnight Fred, love you forever”, and on this occasion he spouts back with “Love you Mummy, Love you ‘til your dead”. It’s actually really sad but well I just ended up in stitches – yep Fred that’s a very philosophical way at looking at it, and in all honesty you probably will.

On that note I’ll let you get back to reserving that romantic dinner and ordering those chocolate hearts – you don’t want them to sell out now do you.
I heartily look forward to seeing all your kids vids and spreading some original love this February.
Love you loads
as always Emma

Halloween fun and games

Don’t know if its just me wanting any old excuse to get dressed up and have a party, but this year I am just so into Halloween! I am loving the fact that year on year it’s getting bigger than the last. With less than a week to go to the night of fright I thought I’d have some fun, do some making with the kids and put some spooky special offers on the website for anyone who loves a good deal or wants to do some early present buying or what not.

If you have read the blog before or know me, I guess you’ll have a fair idea that I love love love to make things -usually a mess- but the very idea of making something out of nothing is a great way to inspire the kids and let out my eternal need to use my hands and do stuff.

Having a day’s warning that there was an inset day at my son’s school (how did I miss that? I am normally Mrs Organised) last week , I thought I had better get Fred in on the act to make some stylish goodies to use in the photoshoot for the Rockabye kids clothes I wanted to shoot on the Saturday.

Screen Shot 2015-10-21 at 14.41.49

Screen Shot 2015-10-21 at 14.41.11

Screen Shot 2015-10-21 at 14.40.57

Screen Shot 2015-10-21 at 14.40.37

So get ready for gingerbread skeletons. Pipe cleaner spiders and Origami bats. The first of which came from a brief email from my mum who surprised me by pinning me Pinterest pics of cool Halloween stuff- Amazeballs!! I really didn’t know my mum had it in her – and now she is showing me up with her techno coolness. So courtasy of my lovely Mum and and with my Nan’s old BERO baking book, we set out to trash the kitchen and make some skeleton gingerbreads. How is that for a bit of retro cooking?

Basically the feeling that you are having a family moment of #greatparenting when cooking with kids is usually balanced out by them either giving up half way though and going upstairs, or them creating so much mess you think – no way this is not worth it and get in the car and go to Marks and Spencers!

Anyway my six year old, decided that it would be better to sieve the flour through his hair rather than onto the table to roll out the dough. This of course he had to do whilst looking in the mirror, eating the dough that was ready to be rolled and checking that his hair had indeed gone the correct shade of grey. The that fact that we made anything at all was an added bonus.

The gingerbreads turned out awesome and even though the nozzle on the icing bag was really too big for detail, Scarlet and I had a great time bringing them to life – thank God for daughters that balance out the madness of sons.
You can see the fruit of our effort on the emails that have been going out to the VIP members that are signed up to the
website this week and if you are not signed up for my special offers why not? sign up now if you like. The little ginger bread men had tags tied to their arms for prices and actually were delicious. I had to stop myself eating all the props but I have to say I had such fun, even if I did feel a bit sick whilst taking the pictures.

The piper cleaner spiders were so easy to make it is ridiculous. So take 2 pipe cleaners the same colour and cut one into 4 equal lengths. Put the 4 lengths together in a bundle and line them up together. Take the other pipe cleaner and wrap it round the centre of the bundle. Bend out the 4 legs on either side and you have a spider.
The best of these can be seen on the baby on tour body suit (now £7 from £20- how is that for a bit of mindless sales pushing) but the spiders are cool. Anyone can make them.

My last props to make were all origami and I searched ‘tinternet (nope, not a miss spelling – just a Northern accent) for origami bats, skulls and pumpkins. I am pretty dexterous with my old digits but I have to tell you that the Pumpkin (that I will post) had me beat – spending the evening folding and refolding and making what looked like a really rubbish orange fan, I gave up and stuck to skulls and bats. Bats were used in the guitar sleep suit shot so you can have a look for yourself below.

All the special offers, recipes and origami instructions (including the bad ass pumpkin) I will post on our Rockabye facebook page. There are some great offers on line too and many lines are down to £5 so why not support a local British business, make some skeletons with the kids put flour in your hair and get yourself a bargain.
Bye for now Thanks for reading and Happy Halloween.















rockabye lips tee

rockabye lips tee

Rockabye Halloween offers

Rockabye Halloween offers

New sunny summer collection is revealed

Is that a sun I see before me ? That strange yellow circle in the sky ? must be. Looks like it’s time to get the summer clobber out of the loft and have every meal time outside. I am determined that it is summer even if I am still layered up and have hats and gloves close by. But really I do find this emergence into summer such a positive time of year, even thought he weather doesn’t always play its part correctly. I love that things are blossoming and dare I say it people seem happier. (Ok maybe I am a bit delusional there).

Anyway the Rockabye summer collection arrived two weeks ago and we hope you like it. It’s bright and cheery, edgy and fun, so what else do you want – free icecream?

So this season we have a soft grey and yellow stripe range and a light weight dark denim range which is classy and cool. The patterns take the shape of puffball dresses, dungarees (as shown) and also fully reversible denim hoodies, (which are fabulous denim one side black and white stripe the other). There is a diagonal striped tee, denim rara skirts and frill, cap sleeves fitted tee for girls with star and guitar embroidery details, and wait for it…. the return to the super short short! A unisex pattern straight from the 1970’s that looks great as swimming trunks on the beach, or fabulous for girls with or without tights. The look can be completed with a bandanna bib that looks cool tied round the neck to collect dribble or stylish glances. We want you to try it an love it so use the code BLOG25 to get 25% off at check out – Oh and delivery is free too.

If you follow us on Face book (RockabyebabyLDN) or instagram (@rockabyelondon) you will have seen the shots of the Private View held up at Shed 66 last week. It was a great evening with guests taking up the chance to buy the new lines fresh in and also drinking quite a lot of wine. Party games that included a lot of stretching and bending were hilarious and I had so much fun I will just have to do them more than once a season. I will post the next one up on FB to our followers so watch this space for an invite.

So enough about the clothes Emma, what else is going on? well Big Fish Little Fish was grooving again a few weeks ago and I heard it was a corker, especially as Roisin Murphy!!!! made a secret appearance and had everyone bopping. I am determined to get a ticket next time and take my vid camera as I really want to do a blog on this super cool phenomena that is just awesome and deserves all the awards it has received. Oh and if you can’t wait until September have a listen to the live set here.

I also thought that as many of you love your music that it would be good to let you know of some of the many family friendly music festivals that are on in the next few months.

Ta ta for now and don’t forget if you are festivaling this summer dress your kids in style and don’t give in to mainstream cute.

Love and stripey suits Emma


I_5055541614327_51_20150427 I_5055541614419_50_20150427 I_5055541614327_50_20150427 I_5055541614266_50_20150427 I_5055541614624_52_20150427 I_5055541614624_50_20150427 I_5055541614587_50_20150427 I_5055541614556_50_20150427 I_5055541614525_52_20150427 I_5055541614419_51_20150427 I_5055541614518_50_20150427 I_5055541614471_53_20150427 I_5055541614471_52_20150427 I_5055541614365_52_20150427 I_5055541614365_50_20150427









Happy New January

I know it’s more than half way through January already but Happy New Year!!!! and I hope 2015 is a great year for us all. After a much needed Christmas break it is actually really nice to get back into an organised office and get going again.

Such a busy year ahead and they seem to go past quicker and quicker. Don’t you think?

My dad said to me that life is like a toilet roll. It starts off slow at he beginning but when you get towards the end it just goes quicker and quicker. Not that I am near the end – hope not anyway, but the analogy with life and loo rolls has got a certain amount of charm. I just hope it’s luxury plush toilet paper and not the cheap stuff that scratches your bum.
Anyway I digress, so what has this month got in store?

Well here is some great news. In the next few weeks we will be launching the brand at House of Fraser as an online concession. Due to the success of the Peoples choice award last year at the POP at HOF ( last MAY see earlier posts if you want to know more) we were asked to come on board and trade online. We are really excited about this and it’s a great opportunity to get Rockabye out there and see what the public thinks – We would love to have your feedback anyway. We are not live yet but will keep you up to date when we are so you can go and have a look.

One thing I am really looking forward to this weekend is BIG FISH LITTLE FISH Hosted in quirky venues, BIG FISH LITTLE FISH is a club (as in a nightclub rather than cubs or the like) for parents and their kids. The weekend afternoon parties have great music by top DJs so parents can re-live their glory days and teach their kids what a real party is. This Sunday they are in Electrowerks at Angel, London. I am taking Simon, Scarlet and Fred and will keep you posted as to who had a fight with who and who made a fool of him/herself by eating too many sweeties and throwing up. See life with kids really isn’t that different. Can’t wait

So any new Designs, I hear you ask ?
Yessiree, the biggest change design wise is that we are making our range of clothing smaller – we have pulled the collection back to our classics range – you basically can view online now – and then have been designing away and have two complimentary capsule collections in for Summer and Winter 2015.

The Summer lines are based on two colour ways – The Summer Denim range and the Bowie range which is a diagonal light grey and yellow stripe, (We launched a tiny range of this last year in a cool as you like pair of baby dungarees and they were such a hit). We love these stripes so much that they are now being made as a summer puff ball dress, a short sleeve tee, a tulip shape triangle dress – that whooshes out when you twirl, and cute yet practical dribble bibs/bandannas to match.

The Summer Denim range mirrors the yellow and grey styles with the addition of mid weight hoodies and super-short shorts that draw their inspiration from a 1970’s pattern that I found in a vintage shop in Amsterdam – we are loving them.
What we wanted to do with the capsule collection was to make them all Summer essentials but allow for seasonal layering. So all our new designs compliment each other so you can swop and change through out the entire two seasons and still have outfits that work. The Winter collection plays to this too.

The Winter samples for AW15 are also looking great. My favourite are the new bonkers tights. We have some winter dresses and a couple of sweat shirts thrown in for good measure. So watch this space and we will share more as soon as we can.

All the designs will be revealed at the BUBBLE trade show taking place on the 1st and 2nd Feb at the Business Design centre in Islington. We are on stand E6 so do drop by and say hello.

Think that’s it for now
Have a great Jan look out for the live Face Book posts and I will keep you up to date in FEB. Have Fun, Love fashion and show them your attitude. Emmaxx